“Are You Throwing Away Your Hard Earned Cash Using Google Adwords?; Then Learn The Secrets About How To Launch A Highly Profitable, Laser Targeted AdWords Campaign And....."
Find Out
Exactly What Most Online Marketers Don't Know, To Enable YOU To Make
YOUR Next Adwords Campaign A Huge Profitable Success.
Dear Friend,
•
Are you fed up trying to understand all
those Google
AdWords books that read like hi-tech manuals?
• Do you think that pay-per-click (PPC) advertising is far too complicated to fully understand?
• Are you afraid that you’re Google Adwords spending will get out of control?
• Are you worried that you will not get any results, and end up with nothing to show for all your efforts?
• Does it concern you that you will waste a lot of your money and time, on trial and error?
• Are you just too scared to even give Google Adwords a try, for fear of losing your shirt?
• Do you realize how much business that you are missing, by not using Google Adwords?
Well how about this!!• Do you think that pay-per-click (PPC) advertising is far too complicated to fully understand?
• Are you afraid that you’re Google Adwords spending will get out of control?
• Are you worried that you will not get any results, and end up with nothing to show for all your efforts?
• Does it concern you that you will waste a lot of your money and time, on trial and error?
• Are you just too scared to even give Google Adwords a try, for fear of losing your shirt?
• Do you realize how much business that you are missing, by not using Google Adwords?
“How to Avoid Going Broke Using Google Adwords”
This 2 X DVD workshop
presentation is specifically designed to meet the needs of the beginner
and the intermediate user, and shows clearly and concisely how a DIY
advertiser can build a highly successful Google AdWords marketing
campaign, together with over 3 hours of easy to follow instructions,
plenty of examples, plus control panel screen captures, all recorded
live on the Internet.
You will see it all, starting with WHY you should consider advertising with Google AdWords and how to place your first ad, right through to conversion tracking and performance analysis.
You will also discover along the way, many insider tips on how to optimize your results with campaign objectives, keyword research, audience targeting, ad copy tweaks, bid strategy, and a tremendous amount more besides.
Be amazed at how easy it is for all small to medium sized business owners the world over, to tap into the increasingly important Google search market, plus all of their partner networks.
You will see it all, starting with WHY you should consider advertising with Google AdWords and how to place your first ad, right through to conversion tracking and performance analysis.
You will also discover along the way, many insider tips on how to optimize your results with campaign objectives, keyword research, audience targeting, ad copy tweaks, bid strategy, and a tremendous amount more besides.
Be amazed at how easy it is for all small to medium sized business owners the world over, to tap into the increasingly important Google search market, plus all of their partner networks.
The “How
to Avoid Going Broke Using Google Adwords”
DVD Training Workshop will show you:-
"So Exactly What is Covered I Hear You Ask"?
This DVD set is normally sold for £97.00, but we decided that there are far too many Online Marketers out there, who are at this present time are not making any money at all, primarily due to the fact of having little or no traffic at all to their web sites.
We want to change that, and we also know, that if the information is followed from Gary Elley’s Expert guidance on these DVD’s, you will see high quality targeted traffic coming to your web site, and therefore making your dreams come true…...
Get Your Copy of “How to Avoid Going Broke Using Google Adwords” DVD Set Now While Stocks Last.
Order today and get the Tools and Resources Gary recommends in his DVD's Absolutely Free
David Ford
CEO
Koolkat Marketing Group
Check out Web Audio Software
PS...
Just imagine what a difference that a well planned, and profitable Google Adwords campaign, would do for your online business over the next 12 months!!!
P.P..S....
You will easily save the cost of this DVD set by doing it the right way, rather than by doing it all completely wrong and costing you a fortune.
P.P.P..S....
We are always keen to hear about our customers success, and if you would like to send us a testimonial about “How to Avoid Going Broke Using Google Adwords” has helped you, we will be delighted to include it on this web site.
| •
How to set campaign objectives and
identify key performance indicators • How to design your campaign structure • How to understand Google Quality Scores and their pivotal role in ad positioning • How Quality Score determines your minimum cost per click • How to set up your account and create your first ad • How to navigate the AdWords control panel and maintain your campaigns • How to customize ad display and distribution settings • The pros and cons of distribution on partner sites • How to specify regional and city targeting • The #1 way to capitalize on local targeting • The special characteristics of Local Business Ads for Google Maps • The 4 keyword matching options - how and when to use them • Tips and tools for developing a great keyword list • How to write an effective ad • How to avoid the biggest mistake when testing ad copy variations • How to run A/B landing page split run tests the easy way • 7 ways to optimize landing page conversion rates • How to calculate your maximum click bid and break even point • How to set a campaign budget • How to customize ad delivery with scheduling • How to optimize Quality Scores • How to manage bids and bid strategy • How to track conversion results • How to set up reporting and carry out performance analysis • How to manage by return on investment (ROI) criteria • What you need to know about click fraud |
Our
Certified Guide on these DVD’s will walk you through every
single
phase of the Google AdWords set up process, in a highly effective and
logical manner.
You will be able to use these Google AdWords how-to's, to generate campaigns that will produce results for you with fail safe predictability.
You will be amazed at how easily and quickly you can actually learn, watching this DVD format.
Your “How to Avoid Going Broke Using
Google Adwords” DVD Set Includes:
You will be able to use these Google AdWords how-to's, to generate campaigns that will produce results for you with fail safe predictability.
You will be amazed at how easily and quickly you can actually learn, watching this DVD format.
Your “How to Avoid Going Broke Using
Google Adwords” DVD Set Includes:
- Expert instruction from a Certified Paid Search Management professional.
- DVD format so you can watch sessions as many times as you want at your leisure.
- Vital tools and calculators that help you keep spending under control at all times.
- A logical sequence of events so you understand the full process as it unfolds.
-
Step
by step demonstrations of the
- Formulas for those who prefer them, and simple point and click tools for those who don't.
- Easy to understand language that everyone can follow.
PLUS
“Your Satisfaction is
Guaranteed”
If you're not 100% satisfied with your purchase, simply return the complete DVD package to us within 30 days for a full refund!
If you're not 100% satisfied with your purchase, simply return the complete DVD package to us within 30 days for a full refund!
"So Exactly What is Covered I Hear You Ask"?
“How to Avoid Going Broke Using
Google Adwords” is specifically
designed to meet the needs of the beginner and intermediate user, and
this DVD workshop shows DIY online advertisers, just how they can build
a successful Google AdWords search marketing campaign, and comes with
over 3 hours of easy to follow instructions, examples, checklists, and
control panel screen captures, recorded live on the Internet, plus if
you order today we will give you FREE
another Disc with the Tools and Resources Gary Talks about on his
DVD's.
1. Introduction
2. Why Advertise with Google AdWords
• Statistical trends driving the adoption of search advertising
• 7 reasons to advertise with AdWords
• Is Google AdWords suitable for all business types?
• Google AdWords success stories
3. Now Hear This!
• A short orientation and terminology session
4. Goal Definition and Key Performance Indicators
• Goal definition for service industries
• Goal definition for direct response advertisers
• Conversion events and other KPIs
5. Campaign Structure
• Introduction to AdWords account structure
• How AdGroup strategy improves click through rates
• How to get started on campaign design
• Is there an optimal campaign structure?
6. The Quality Score Ad Ranking System
• Quality Scores and their role in ad positioning
• How ad position is determined
• The AdWords Bid Discounter
• The components of Quality Score
7. Keyword Status & Minimum Bids
• How Quality Score determines your minimum cost per click
• How minimum CPC affects keyword status
• The 4 'must know' features of the minimum bid system
8. Your First Ad
• Activating your AdWords account for the first time
• Your first keyword ad: step-by-step
9. Navigating the AdWords Control Panel
• Control panel overview
• How to add, edit, pause or delete ad campaigns
• How to drill down to keyword level performance statistics
• Identifying Inactive keywords
• Bid management 101
• How to add up to 800 keywords at a time with Power Posting
• Assigning a unique CPC or destination url to individual keywords
• Creating and editing text ads
• Your new tool shed
10. The Google Ad Distribution Network
• Google properties that carry AdWords
• Introduction to contextual advertising
• Content partners vs. Search partners
• Customizing your network distribution settings
11. Contextual Advertising
• The pros and cons of contextual advertising
• Smart Pricing - what it is and how it affects you
• Content Bidding; how to place separate bids in dual purpose campaigns
• Using the Site Exclusion Filter to create a Content Network blacklist
12: The Case for Separation
• Quality Score and the Content Network
• 4 reasons to separate search from contextual campaigns
• The default campaign setting you'll want to turn off
13. Geographical Targeting Options
• Why local search is hot
• What makes geo-targeting attractive to local advertisers
• Regional and city targeting in North America, the UK and Australasia
• How to specify custom defined geo-targeting worldwide
14. Geo-Targeting: the Fine Print
• The #1 way to capitalize on local targeting
• How to identify locally targeted ads
• Geo-targeting caveats
• Localized keywords - what they are and when to use them
• What local targeting means for national advertisers
15. Local Business Ads for Google Maps
• The special characteristics of Local Business Ads (LBAs)
• Why LBAs beat geo-targeting in some circumstances
• Making your company eligible to use LBAs
• Creating your first LBA
16. Keyword Match Mode Options
• The 4 keyword matching options - how and when to use them
• The system default Expanded Match mode . . . and how to opt out
17. Targeting the Tail
• The “Buying Cycle” and how it manifests itself in the keywords people use
• The “Long Search Tail” and what it means for your keyword strategy
18. Keyword List Development
• 6 questions to ask about search user intent
• 10 keyword variation cues
• How to discover your competitor's keyword list
• Bidding on trademarked terms
19. Automated Keyword Tools
• Using the official AdWords Keyword Tool
• Wordtracker - the professionals tool of choice
• PhraseMate - our free phrase permutation tool
• Where to find a free comprehensive keyword research guide
• Keyword list generation summary - our 5 step checklist
20. Meet the Editor
• An overview of Google's editorial rules and guidelines . . . and why they matter
21. How to Write an Effective Ad
• The facts about search user attention span
• The real objective of your ad
• The golden rule of effective search ad headlines
• 7 tips for writing better ads
22. Landing Pages Demystified
• Why landing page design and copy is so important
• The single biggest landing page mistake
• 7 specific tactics to optimize landing page conversion rate
• Landing page Quality Score - how to avoid the “Google Slap”
23. Hand Me That Scalpel, Igor!
• Real-time testing . . . the professionals favourite AdWords feature
• How to avoid the biggest mistake when testing ad copy
• Maximizing click through with customized URL's
• Why the default ad serving optimization feature may not be optimal
• A/B landing page split run testing the easy way
24. What's a Click Worth?
• How campaign objectives determine the value of a click
• Setting appropriate objectives
• Calculating your break even point
• Calculating your maximum cost per click
• Using Budget Mate . . . our automated budgeting tool
25. Setting a Budget
• Budgeting with search volume forecasts
• The AdWords Traffic Estimator
• 3rd party search volume statistics
• How conversion rate affects your cost per click budget
• Average conversion rate statistics
• 'What-if' scenario testing
• 6 questions to ask about your proposed budget
26. Daily Budget Management
• Daily budget settings and how they affect ad delivery
• The AdWords Budget Optimizer
• Making your budget go further
• Customizing ad delivery with scheduling
27. Quality Score Optimization
• Quality Scores and competing cost effectively
• How a keyword can become uneconomic even when you're the only bidder
• Qualifying for the 'Premium Listing' positions above organic search results
• Quality Score optimization checklist
28. Bidding Strategies
• Do I need to be # 1?
• The effect of search behaviour on strategy
• How campaign objectives drive strategy
• Bidding wars and how to avoid them
• Launch strategy for new keywords
• Strategic ad scheduling
29. Bid Management
• Managing bids across multiple AdGroups & campaigns
• Targeting specific ad positions
• Automated bid management options
30. Troubleshooting Ads that Don't Display
• 10 reasons why your ad may not display . . . and how to fix them
• How to view ads without affecting your impression count
• How to find that geo-targeted ad you normally can't see
31. Track or Perish
• Setting up Google's free conversion tracking tool step-by-step
32. Tracking Offline Conversions
• The numbers behind offline conversion trends.
• Adapting your ad copy to suit consumer behaviour
• How to track web-2-store conversions
• The leading software solution for tracking web-2-call centre conversions
33. Control Panel Reporting Tools
• Overview of the Control Panel reporting tools
• Contextual ad reporting
• Search ad position reporting
• Click trail reporting
34. Performance Analysis
• Setting up your AdWords campaign as a profit centre
• Campaign profitability at the aggregate level
• Appropriate reporting periods & analysis level by business type
• Key Performance Indicator (KPI) analysis
• How to deal with under-performing keywords
35. ROI Campaign Management
• Calculating your Return on Investment
• What's a good ROI?
• How to prioritize budget spending by ROI
• How to refine bidding strategy by ROI
36. Before You say . . . You're Fired!
• A 7 point checklist to consider before you remove a keyword from your campaign
7. Click Fraud: Fact or Fiction?
• Click fraud - how bad is it?
• Google's response to the claims
• The two most prevalent forms of click fraud
• Preventative measures
• Monitoring your account for fraudulent click activity
38. Closing Comments
• Where to from here
• Where to find the best buyers guide to 3rd party campaign management service providers
• How to get $300 worth of professional campaign design help for free.
2. Why Advertise with Google AdWords
• Statistical trends driving the adoption of search advertising
• 7 reasons to advertise with AdWords
• Is Google AdWords suitable for all business types?
• Google AdWords success stories
3. Now Hear This!
• A short orientation and terminology session
4. Goal Definition and Key Performance Indicators
• Goal definition for service industries
• Goal definition for direct response advertisers
• Conversion events and other KPIs
5. Campaign Structure
• Introduction to AdWords account structure
• How AdGroup strategy improves click through rates
• How to get started on campaign design
• Is there an optimal campaign structure?
6. The Quality Score Ad Ranking System
• Quality Scores and their role in ad positioning
• How ad position is determined
• The AdWords Bid Discounter
• The components of Quality Score
7. Keyword Status & Minimum Bids
• How Quality Score determines your minimum cost per click
• How minimum CPC affects keyword status
• The 4 'must know' features of the minimum bid system
8. Your First Ad
• Activating your AdWords account for the first time
• Your first keyword ad: step-by-step
9. Navigating the AdWords Control Panel
• Control panel overview
• How to add, edit, pause or delete ad campaigns
• How to drill down to keyword level performance statistics
• Identifying Inactive keywords
• Bid management 101
• How to add up to 800 keywords at a time with Power Posting
• Assigning a unique CPC or destination url to individual keywords
• Creating and editing text ads
• Your new tool shed
10. The Google Ad Distribution Network
• Google properties that carry AdWords
• Introduction to contextual advertising
• Content partners vs. Search partners
• Customizing your network distribution settings
11. Contextual Advertising
• The pros and cons of contextual advertising
• Smart Pricing - what it is and how it affects you
• Content Bidding; how to place separate bids in dual purpose campaigns
• Using the Site Exclusion Filter to create a Content Network blacklist
12: The Case for Separation
• Quality Score and the Content Network
• 4 reasons to separate search from contextual campaigns
• The default campaign setting you'll want to turn off
13. Geographical Targeting Options
• Why local search is hot
• What makes geo-targeting attractive to local advertisers
• Regional and city targeting in North America, the UK and Australasia
• How to specify custom defined geo-targeting worldwide
14. Geo-Targeting: the Fine Print
• The #1 way to capitalize on local targeting
• How to identify locally targeted ads
• Geo-targeting caveats
• Localized keywords - what they are and when to use them
• What local targeting means for national advertisers
15. Local Business Ads for Google Maps
• The special characteristics of Local Business Ads (LBAs)
• Why LBAs beat geo-targeting in some circumstances
• Making your company eligible to use LBAs
• Creating your first LBA
16. Keyword Match Mode Options
• The 4 keyword matching options - how and when to use them
• The system default Expanded Match mode . . . and how to opt out
17. Targeting the Tail
• The “Buying Cycle” and how it manifests itself in the keywords people use
• The “Long Search Tail” and what it means for your keyword strategy
18. Keyword List Development
• 6 questions to ask about search user intent
• 10 keyword variation cues
• How to discover your competitor's keyword list
• Bidding on trademarked terms
19. Automated Keyword Tools
• Using the official AdWords Keyword Tool
• Wordtracker - the professionals tool of choice
• PhraseMate - our free phrase permutation tool
• Where to find a free comprehensive keyword research guide
• Keyword list generation summary - our 5 step checklist
20. Meet the Editor
• An overview of Google's editorial rules and guidelines . . . and why they matter
21. How to Write an Effective Ad
• The facts about search user attention span
• The real objective of your ad
• The golden rule of effective search ad headlines
• 7 tips for writing better ads
22. Landing Pages Demystified
• Why landing page design and copy is so important
• The single biggest landing page mistake
• 7 specific tactics to optimize landing page conversion rate
• Landing page Quality Score - how to avoid the “Google Slap”
23. Hand Me That Scalpel, Igor!
• Real-time testing . . . the professionals favourite AdWords feature
• How to avoid the biggest mistake when testing ad copy
• Maximizing click through with customized URL's
• Why the default ad serving optimization feature may not be optimal
• A/B landing page split run testing the easy way
24. What's a Click Worth?
• How campaign objectives determine the value of a click
• Setting appropriate objectives
• Calculating your break even point
• Calculating your maximum cost per click
• Using Budget Mate . . . our automated budgeting tool
25. Setting a Budget
• Budgeting with search volume forecasts
• The AdWords Traffic Estimator
• 3rd party search volume statistics
• How conversion rate affects your cost per click budget
• Average conversion rate statistics
• 'What-if' scenario testing
• 6 questions to ask about your proposed budget
26. Daily Budget Management
• Daily budget settings and how they affect ad delivery
• The AdWords Budget Optimizer
• Making your budget go further
• Customizing ad delivery with scheduling
27. Quality Score Optimization
• Quality Scores and competing cost effectively
• How a keyword can become uneconomic even when you're the only bidder
• Qualifying for the 'Premium Listing' positions above organic search results
• Quality Score optimization checklist
28. Bidding Strategies
• Do I need to be # 1?
• The effect of search behaviour on strategy
• How campaign objectives drive strategy
• Bidding wars and how to avoid them
• Launch strategy for new keywords
• Strategic ad scheduling
29. Bid Management
• Managing bids across multiple AdGroups & campaigns
• Targeting specific ad positions
• Automated bid management options
30. Troubleshooting Ads that Don't Display
• 10 reasons why your ad may not display . . . and how to fix them
• How to view ads without affecting your impression count
• How to find that geo-targeted ad you normally can't see
31. Track or Perish
• Setting up Google's free conversion tracking tool step-by-step
32. Tracking Offline Conversions
• The numbers behind offline conversion trends.
• Adapting your ad copy to suit consumer behaviour
• How to track web-2-store conversions
• The leading software solution for tracking web-2-call centre conversions
33. Control Panel Reporting Tools
• Overview of the Control Panel reporting tools
• Contextual ad reporting
• Search ad position reporting
• Click trail reporting
34. Performance Analysis
• Setting up your AdWords campaign as a profit centre
• Campaign profitability at the aggregate level
• Appropriate reporting periods & analysis level by business type
• Key Performance Indicator (KPI) analysis
• How to deal with under-performing keywords
35. ROI Campaign Management
• Calculating your Return on Investment
• What's a good ROI?
• How to prioritize budget spending by ROI
• How to refine bidding strategy by ROI
36. Before You say . . . You're Fired!
• A 7 point checklist to consider before you remove a keyword from your campaign
7. Click Fraud: Fact or Fiction?
• Click fraud - how bad is it?
• Google's response to the claims
• The two most prevalent forms of click fraud
• Preventative measures
• Monitoring your account for fraudulent click activity
38. Closing Comments
• Where to from here
• Where to find the best buyers guide to 3rd party campaign management service providers
• How to get $300 worth of professional campaign design help for free.
The
“How to Avoid
Going Broke Using Google Adwords” Training
Workshop' was written and produced by Gary Elley.
Gary is a Commerce Graduate with more than 20 years of experience 'in the trenches', running small to medium sized businesses, including projects in New Zealand, the Caribbean, and Latin America.
He has marketed many products online with Pay Per Click advertising since 1999, including:
Gary is also a Graduate of the Paid Search Management Certification program run by the renowned Florida based research firm, MEC Labs Group.
Gary is a Commerce Graduate with more than 20 years of experience 'in the trenches', running small to medium sized businesses, including projects in New Zealand, the Caribbean, and Latin America.
He has marketed many products online with Pay Per Click advertising since 1999, including:
•
eShowcase Pro - Internet mall creation software
• ezOrderForm - automated Internet order form system
• ezContact - automated Internet contact system
• ezOrderForm - automated Internet order form system
• ezContact - automated Internet contact system
Gary is also a Graduate of the Paid Search Management Certification program run by the renowned Florida based research firm, MEC Labs Group.
“Your Satisfaction is
Guaranteed”
If
you're not 100% satisfied with your purchase, simply return the
complete DVD package to us within 30 days for a full refund!
This DVD set is normally sold for £97.00, but we decided that there are far too many Online Marketers out there, who are at this present time are not making any money at all, primarily due to the fact of having little or no traffic at all to their web sites.
We want to change that, and we also know, that if the information is followed from Gary Elley’s Expert guidance on these DVD’s, you will see high quality targeted traffic coming to your web site, and therefore making your dreams come true…...
Get Your Copy of “How to Avoid Going Broke Using Google Adwords” DVD Set Now While Stocks Last.
Order today and get the Tools and Resources Gary recommends in his DVD's Absolutely Free
For
limited Time Only £67.00
(£2.95 Postage & Packing within the UK)
To
your success with “How to Avoid Going Broke Using
Google Adwords”(£2.95 Postage & Packing within the UK)
David Ford
CEO
Koolkat Marketing Group
Check out Web Audio Software
PS...
Just imagine what a difference that a well planned, and profitable Google Adwords campaign, would do for your online business over the next 12 months!!!
P.P..S....
You will easily save the cost of this DVD set by doing it the right way, rather than by doing it all completely wrong and costing you a fortune.
P.P.P..S....
We are always keen to hear about our customers success, and if you would like to send us a testimonial about “How to Avoid Going Broke Using Google Adwords” has helped you, we will be delighted to include it on this web site.
Koolkat
Marketing Group, 89 Moorfield Road, Brockworth, Gloucestershire, GL3
4JQ
Tel: 01452 548587 Skype Name: koolkatonline
Email: support@koolkatmarketing.com
Tel: 01452 548587 Skype Name: koolkatonline
Email: support@koolkatmarketing.com
Copyright
Licensed to Koolkat Marketing Group 2009 with All
Rights Reserved